Affordable Social Media Marketing Pricing & Packages for Business Growth
Social media is no longer just about posting updates; it’s a high-impact channel for generating leads and scaling brand visibility. However, the most common hurdle for businesses is understanding the ROI — how much does social media marketing cost, and what should be included in social media marketing pricing and packages to ensure real results?
At Rankcraft Digital, we ditch the “one-size-fits-all” approach. We believe your investment should drive tangible business growth, not vanity metrics like likes or follows. By aligning our social media marketing pricing with your industry competition and business goals, we ensure every rupee spent contributes directly to your brand’s engagement, authority, and lead generation.
How Much Does Social Media Marketing Cost for Businesses?
Social media marketing cost is not a fixed expense but a customized investment that depends on your business stage and growth goals. A startup looking for local visibility and an established brand aiming for pan-India lead generation will always require different strategies and budgets.
At Rankcraft Digital, we determine social media marketing pricing based on these core factors:
- Number of Platforms: Whether you want to focus only on Instagram and Facebook or include LinkedIn and YouTube.
- Content Complexity: Whether you need static posts or high-quality reels and professional video production.
- Ad Management: Whether your focus is organic growth or fast lead generation through paid campaigns.
- Growth Objectives: Whether you want brand awareness or high-conversion sales.
Social Media Marketing Cost Per Month Explained
When we talk about social media marketing monthly cost, it is not just about posting content. It involves a complete ecosystem that maintains and grows your brand presence:
- Strategic Planning: Content calendar and trend-based strategy
- Creative Content Production: Professional graphic design and reels editing
- Community Management: Timely responses to comments and DMs to build trust
- Platform Management: Posting at the right time with hashtag optimization
- Performance Tracking: Detailed monthly reports to measure ROI
What Do You Actually Pay For in Social Media Marketing?
Most businesses think they are paying only for graphics, but with an expert agency, you invest in:
- Consistency: Keeping your brand visible without gaps
- Brand Positioning: Establishing your brand as an authority
- Lead Generation Capability: Turning social media into a sales channel, not just a likes platform
- Strategy & Insights: Using data to continuously optimize campaigns
Core Factors That Influence Social Media Marketing Pricing
If you are evaluating social media marketing pricing and packages for your business, consider these factors:
- Industry Competition: Competitive niches like real estate or tech require more aggressive strategies
- Content Volume: 12 posts per month vs 30 posts with daily stories
- Target Audience Size: The geographic and demographic reach you want
- Video Content: Reels and Shorts have the highest impact today, and their production affects overall social media management cost
Social Media Campaign Cost by Platform
Each social media platform operates on a different algorithm and caters to a unique audience. Consequently, social media marketing pricing is never static—it scales based on the content demands and technical expertise required for each channel.
Facebook Marketing Pricing
Facebook remains one of the most cost-effective platforms in the digital space, especially for hyper-local targeting and community building.
- Focus: Ideal for brand awareness, local reach, and high-volume lead generation.
- Pricing Logic: While it offers a lower social media management cost for broad reach, it requires expert ad-spend optimization and precise audience segmenting to maintain a healthy ROI.
- Pro-Tip: Best for B2C brands, local service providers (Gyms, Salons), and Real Estate projects looking for quick inquiries.
Instagram Marketing Pricing
Instagram is a visual-first ecosystem where the quality of your aesthetics directly dictates your brand’s authority and conversion rates.
- Focus: High-impact visual branding, influencer collaborations, and Reel-based viral engagement.
- Pricing Logic: Instagram marketing pricing is typically higher because it demands professional creative direction, high-end photography, and trend-aligned Reel editing to effectively “stop the scroll.”
- Pro-Tip: Essential for Fashion, Lifestyle, E-commerce, and Food brands where ‘visual appeal’ is the primary driver of sales.
LinkedIn Marketing Pricing
LinkedIn is the gold standard for B2B marketing, designed for high-ticket professional networking and corporate authority.
- Focus: Targeted lead generation for professional services, B2B sales, and thought leadership.
- Pricing Logic: Management for LinkedIn is priced at a premium. It involves sophisticated copywriting, niche industry research, and a deep understanding of professional decision-maker behavior.
- Pro-Tip: Highly recommended for SaaS companies, Consultants, EdTech, and B2B service providers aiming for high-ticket clients.
YouTube Marketing Pricing
YouTube serves as a long-term digital asset. Content produced here doesn’t just “expire”; it continues to rank on both YouTube and Google Search for years.
- Focus: Massive authority building through long-form educational, “How-to,” or storytelling video content.
- Pricing Logic: This carries the highest social media marketing cost as it involves professional scriptwriting, multi-camera production, advanced editing, and specialized Video SEO.
- Pro-Tip: Perfect for Personal Brands, Tech Reviewers, and Educational platforms looking to build deep, long-term trust with their audience.
Our Social Media Marketing Pricing Plans & Packages
At Rank Craft Digital, we don’t just sell posts; we deliver measurable growth. Our social media marketing pricing plans and packages are categorized by business stages, ensuring you don’t pay for fluff — only for what drives real results. Whether you need to build a brand from scratch or scale an existing one, our plans are growth-focused, not activity-focused.
What’s Included in Our Social Media Marketing Packages?
Every package is built on a data-first approach. Unlike generic services, our social media marketing packages include:
- Data-Driven Content Calendar: No random posting; every post has a purpose.
- High-Conversion Creatives: Graphics and videos designed to stop the scroll.
- Niche-Specific Hashtag & SEO Research: Ensuring your content reaches the right audience.
- Profile Optimization: Turning your social media bio into a conversion-focused landing page.
- Active Engagement & Community Building: We interact with your followers, so you don’t have to.
- Transparent Reporting: Monthly insights that clearly explain performance and ROI.
Social Media Management Service Breakdown
We believe in complete transparency in our social media management pricing. Each package comes with a defined roadmap specifying the number of reels, static posts, carousel creatives, engagement level, and ad support included. No hidden costs — only clear deliverables.
Flexible SMM Pricing for Different Business Needs
We understand that a local cafe and a B2B tech firm have different budgets and goals. That’s why our social media marketing agency pricing is modular. We customize our core packages to match your KPIs, ensuring your marketing spend is always optimized for maximum impact.
Social Media Pricing Plans & Management Cost Breakdown
Our social media pricing plans are built around clear deliverables, measurable effort, and the actual resources required to scale your brand. At Rankcraft Digital, we don’t believe in vague pricing. Every package is broken down into specific, high-impact activities: content planning, creative post design, professional caption writing, active engagement, and data-driven reporting.
This transparent breakdown ensures you know exactly where your investment is going. We focus on how professional management translates into consistent branding and long-term ROI, rather than just filling your feed with random posts.
| Features | Starter | Growth | Professional | Enterprise |
|---|---|---|---|---|
Platforms Managed |
2 |
3 |
4 |
5+ |
Posts Per Month |
12 |
20 |
30 |
35+ |
Reels / Videos |
2 |
6 |
10 |
15+ |
Creative Designs |
12 |
20 |
30 |
35+ |
Content Calendar |
✅ |
✅ |
✅ |
✅ |
Caption Writing |
Optional |
✅ |
✅ |
✅ |
Hashtag Research |
✅ |
✅ |
✅ |
✅ |
Page Optimization |
✅ |
✅ |
✅ |
✅ |
Scheduling & Publishing |
✅ |
✅ |
✅ |
✅ |
Strategy Call |
Monthly Report |
Bi-Weekly Reports |
Weekly Reports |
Custom Reports + Dedicated Manager |
Monthly Performance Report |
✅ |
✅ |
✅ |
✅ |
Audience Engagement |
Basic |
Standard |
Advanced |
Advanced |
Monthly Ad Spend |
₹15,000 – ₹30,000 |
₹30,000 – ₹70,000 |
₹70,000 – ₹1.5L |
₹2L+ |
Ads Management |
Optional |
Included |
Included |
Included |
Minimum Contract Duration |
6 Months |
3 Months |
3 Months |
3 Months |
Management Fee (Paid to Rankcraft Digital) |
Starting From ₹9k+/Month |
Starting From ₹17k+/Month |
Starting From ₹27k+/Month |
10% of Ad Spend |
Note: Ad spend is paid directly to the respective social media platforms (such as Facebook, Instagram, LinkedIn, or YouTube). The management fee covers complete social media account setup, content planning, creative design, posting, engagement handling, campaign management (if included), performance tracking, and reporting by Rankcraft Digital.
Understanding How to Choose the Right Social Media Marketing Package
Choosing the right social media marketing package depends on your business goals, target audience, content requirements, and the platforms that matter most for your industry. Businesses targeting local visibility can start with focused platform management and consistent content, while ecommerce brands and competitive industries often require multi-platform strategies, creative campaigns, and ongoing audience engagement.
At Rankcraft Digital, we assess your business type, competition level, branding needs, and growth objectives before recommending a suitable social media marketing package. This ensures you invest in the right level of content, management, and strategy that delivers consistent engagement, brand growth, and measurable results without unnecessary spending.
Social Media Management Cost: What Do Agencies Charge?
Social media management costs are usually structured as monthly retainers. In the current market, agencies typically charge anywhere from ₹15,000 to ₹50,000+ per month, depending on the project’s scope, content volume, and the level of expertise required.
At Rankcraft Digital, we keep our social media management pricing transparent, with a clear breakdown of where every rupee of your budget is being invested. This helps businesses understand the real value behind professional social media management instead of seeing it as just an expense.
Social Media Marketing Agency Pricing Explained
Social media marketing agency pricing is not just a fee for “posting content.” It is an all-inclusive investment that covers the collective expertise of a full team.
When you evaluate social media marketing agency pricing, you are paying for:
Strategic Direction: A roadmap aligned with your business goals.
Premium Tools: Access to professional scheduling, analytics, and design software.
Creative Assets: High-quality graphics, video editing, and copywriting.
Experience: The ability to adapt quickly to algorithm changes and market trends.
Agency vs. In-House Social Media Team Cost
Many businesses struggle when comparing social media management cost between hiring in-house and working with an agency.
Building an in-house team requires hiring at least three roles — a Graphic Designer, a Content Writer, and a Social Media Strategist. When you add salaries, benefits, and software costs, this can easily exceed ₹1 Lakh per month.
With a social media marketing agency, you get the output of an entire department within a single, predictable social media management pricing structure, saving both time and significant overhead costs.
Why Professional Social Media Management Matters
In a crowded digital space, doing it yourself often leads to inconsistent branding and wasted ad spend. Professional social media management matters because it ensures:
- Consistent Branding: A uniform look and voice that builds trust.
- Algorithm Optimization: Making sure your content actually reaches your audience’s feed.
- Measurable Growth: Moving beyond likes to track real conversions and ROI.
- Peace of Mind: You focus on running your business while experts handle your social media growth.
Social Media Marketing Pricing for Small Businesses
For small businesses, social media marketing is one of the most affordable digital marketing channels that delivers high visibility with controlled pricing. It allows local brands to compete with larger competitors through consistent content, engagement, and professional presence without requiring a large marketing budget.
Why Social Media Marketing Pricing Varies for Every Business
Social media marketing pricing is not a fixed number because it depends entirely on your business goals, target audience, industry competition, content requirements, and platform selection. Social media is not a commodity service — it is a strategic investment that requires planning, creativity, and consistent management.
At Rankcraft Digital, we do not follow a one-size-fits-all pricing model. Instead, we evaluate your market position, growth objectives, and engagement needs to design a customized social media marketing package where you pay only for the strategies that deliver measurable results for your brand.
Frequently Asked Questions About Social Media Marketing Pricing
Find answers to the most common questions about social media marketing pricing, management deliverables, and strategy. We believe in complete transparency to help you understand how our customized packages drive measurable growth and long-term value for your brand.
Get a Custom Social Media Marketing Pricing Plan for Your Business
Ready to grow your brand on social media? If you’re looking for a customized social media marketing pricing plan tailored to your business goals, Rankcraft Digital is here to help.We don’t offer generic packages. We create platform-specific strategies, content plans, and engagement-focused social media management designed to build your audience and generate measurable results.Stop guessing what to post and start growing with a data-driven social media plan built just for your business.