Affordable Google Ads Pricing & Packages for High-ROI Campaigns
Understanding Google Ads pricing shouldn’t be a guessing game. Most businesses struggle to find clear information on Google Ads cost and management fees. At Rank Craft Digital, we’ve removed the complexity with transparent, ROI-focused Google Ads packages. Whether you’re a startup or an established brand, our plans help you manage your Google Ads monthly cost effectively—ensuring every rupee of your ad spend is optimized for measurable results, not just clicks.
How Much Does Google Ads Cost for Businesses?
Google Ads cost varies for every business because it depends on industry competition, keyword CPC, target audience, and campaign goals. There is no fixed pricing, as each campaign is planned according to specific business objectives.
While some businesses start with a modest monthly budget (e.g., ₹20,000 – ₹50,000) to test the waters, others in highly competitive industries like Real Estate or Finance invest significantly more to capture market share. At Rank Craft Digital, we believe that with proper budget planning and professional management, your Google Ads spend can be turned into a profitable marketing investment rather than just an expense. This is why understanding the Google Ads pricing structure is important before deciding your monthly ad spend and management budget.
Google Ads Cost Per Month Explained
The monthly Google Ads cost typically includes two distinct parts:
- Ad Spend: The actual budget paid directly to Google for the clicks you receive.
- Management Cost: The professional fee paid to the agency (Rank Craft Digital) to research, optimize, and maintain your campaign performance.
The overall monthly spend depends on the number of keywords targeted, geographic locations covered, and the specific traffic goals of your business.
Google Ads Charges: CPC, Daily Budget & Monthly Spend
Google Ads operates mainly on a Cost-Per-Click (CPC) model, meaning you only pay when someone actually clicks on your ad. To control costs, businesses set a Daily Budget—an average amount you’re willing to spend each day.
- High Competition: Industries like legal services or insurance often have higher CPCs.
- Niche Markets: Specific local services often enjoy lower per-click costs, allowing for more traffic with a smaller budget.
Factors That Affect Google Ads Pricing
Several technical and strategic factors influence your final Google Ads pricing. Optimizing these is key to lowering your costs while increasing leads:
- Keyword Competition: How many competitors are bidding for the same search term.
- Quality Score: Google rewards high-quality, relevant ads with lower CPCs.
- Landing Page Experience: A fast, relevant website reduces your cost per conversion.
- Audience Targeting: Specific demographics or remarketing lists can affect bidding prices.
- Bidding Strategy: Whether you focus on Maximize Clicks, Conversions, or Impression Share.
Google Ads Campaign Cost by Campaign Type
Not all Google Ads are created equal. The Google Ads campaign cost varies significantly depending on whether you are chasing direct sales or brand visibility. Choosing the right campaign type is the first step in ensuring your budget isn’t wasted on the wrong audience.
Search Ads Cost (High Intent)
Search ads are generally the most expensive in terms of CPC because they target users actively looking for your service. While the cost per click is higher, the conversion rate is typically the best. At Rank Craft Digital, we optimize your Search ads pricing by focusing on ‘buyer intent’ keywords to ensure high ROI.
Display Ads Cost (Brand Awareness)
Display ads are much cheaper, often costing only a fraction of Search ads. They are perfect for building brand recall or reaching a massive audience at a low Google Ads service cost. We use strategic placements to make sure your banners appear on relevant websites, not just random blogs.
Shopping & Remarketing Ads Cost (Highest ROI)
For eCommerce brands, Shopping ads are highly effective because they show your product image and price directly to users who are ready to buy. Remarketing ads make this strategy even stronger by targeting people who have already visited your website—creating a “warm audience” with a higher chance of conversion. This approach significantly reduces the cost per conversion, which is why we include both as core parts of our PPC management strategy to deliver the highest possible ROI for your Google Ads budget.
Our Google Ads Pricing Plans & Packages
We don’t believe in “one-size-fits-all.” At Rankcraft Digital, we offer flexible Google Ads pricing plans and packages tailored to your specific business stage—whether you’re just starting out or looking to scale. Every plan we build focuses on one thing: turning your ad spend into measurable revenue through strategic campaign planning and expert PPC management.
What’s Included in Our Google Ads Packages?
When you partner with us, you get a full-stack marketing team behind your campaigns. Our Google Ads packages aren’t just about “setting up ads”; they are designed to maximize performance and reduce wasted spend. Every package includes:
- Deep Competitor Research: Knowing what your rivals are bidding on and where opportunities exist.
- Conversion-Centric Ad Copies: Writing ads that don’t just get impressions, but actual clicks and leads.
- Technical Tracking (GTM/GA4): So you know exactly which keyword and ad brought the conversion.
- Negative Keyword Shield: Ensuring you don’t waste a single rupee on irrelevant searches.
This structured approach ensures your Google Ads service cost translates directly into performance.
Transparent Google Ads Service Cost Breakdown
No hidden fees. No surprises. Our Google Ads service cost is based on a flat management fee that covers our expertise, daily monitoring, bid adjustments, and weekly optimization.
You pay Google for the traffic, and you pay us to make sure that traffic converts. That’s the difference professional Google Ads management pricing makes.
Flexible PPC Pricing: Lead Gen, eCommerce, or Branding?
Your goals dictate our strategy. If you need leads, we focus on high-intent search campaigns. If you’re an eCommerce brand, we pivot to Shopping and Performance Max campaigns.
Our PPC pricing and Google Ads pricing structure adjust based on the complexity, competition, and scale of your campaign—ensuring you only pay for the expertise you actually need.
Google Ads Pricing Plans & Management Cost Breakdown
Google Ads pricing depends on multiple performance factors such as keyword competition, cost per click, campaign structure, and the level of optimization required. To maintain full transparency, Rankcraft Digital follows a structured pricing model that clearly separates ad spend from management cost. This approach helps businesses understand how their budget is allocated and what services are included at each level of campaign management. Our goal is to ensure that your investment is directed toward high-converting traffic rather than wasted clicks.
| Features | Starter | Growth | Professional | Enterprise |
|---|---|---|---|---|
Best for |
Small & Local Services |
Lead Generation Businesses |
Ecommerce & Scaling Brands |
High-Volume Competitive Brands |
Campaign Types |
Search Ads |
Search + Display |
Search + Shopping + Remarketing |
All Campaign Types |
Google Ads Account Setup |
✅ Included |
✅ Included |
✅ Complete Setup |
✅ Advanced Architecture Setup |
Keyword Targeting |
Up to 50 Keywords |
Up to 150 Keywords |
Unlimited Keywords |
Unlimited Keywords |
Number of Campaigns |
1–2 Campaigns |
3–5 Campaigns |
Multi-Campaign Structure |
Full Funnel Campaign Structure |
Ad Copy Creation |
✅ |
✅ |
✅ |
✅ |
Negative Keywords Setup |
✅ |
✅ |
✅ |
✅ |
Conversion Tracking Setup |
Basic Setup |
Advanced Setup |
GA4 + GTM Setup |
Advanced Tracking + CRO Support |
A/B Testing |
❌ |
✅ |
✅ |
✅ |
Optimization & Monitoring |
Weekly |
Bi-Weekly |
Weekly |
Daily Audits |
Reporting |
Monthly Report |
Bi-Weekly Reports |
Weekly Reports |
Custom Reports + Dedicated Manager |
Landing Page Guidance |
❌ |
❌ |
✅ |
✅ |
Monthly Ad Spend (Paid to Google) |
₹15,000 – ₹30,000 |
₹30,000 – ₹70,000 |
₹70,000 – ₹1.5L |
₹2L+ |
Minimum Contract Duration |
6 Months |
3 Months |
3 Months |
3 Months |
Management Fee (Paid to Rankcraft Digital) |
Starting From ₹7k+/Month |
Starting From ₹13k+/Month |
Starting From ₹21k+/Month |
10% of Ad Spend |
Note: Ad spend is paid directly to Google. Management fees cover complete Google Ads account setup, campaign creation, optimization, tracking, and reporting by Rankcraft Digital. Ad spend is paid directly to Google. Management fees cover complete Google Ads account setup, campaign creation, optimization, tracking, and reporting by Rankcraft Digital.
Understanding How to Choose the Right Google Ads Plan
Choosing the right Google Ads plan depends on your business goals, competition level, and expected lead or sales volume. Businesses operating in less competitive markets can begin with smaller budgets, while ecommerce brands and high-competition industries often require larger ad spends and more advanced campaign structures. Our team evaluates your business requirements and recommends the most suitable Google Ads plan to ensure consistent performance, optimized spending, and scalable growth.
Google Ads Management Cost: What Do Agencies Charge?
Most agencies charge based on a percentage of ad spend or a flat monthly fee. At Rank Craft Digital, we believe the Google Ads management cost should be an investment that pays for itself. Instead of just “running ads,” we focus on reducing your Cost Per Acquisition (CPA), ensuring your management fee is covered by the money we save you through better optimization.
Google Ads Management Pricing Explained
Google Ads management pricing is not just a fee for setting up campaigns. It reflects the continuous, behind-the-scenes work required to keep your ads competitive and cost-efficient. This includes daily bid adjustments, ongoing keyword refinement to eliminate wasteful traffic, and consistent A/B testing of ad copies to improve conversions. In many cases, businesses rely on Google’s default automated settings, which may not always be the most cost-efficient approach. Professional management ensures your budget is actively optimized rather than passively spent.
PPC Management Pricing vs In-House Management
Hiring a full-time in-house specialist can cost lakhs per year, plus the overhead of tools and training. Our professional PPC management gives you access to expert-level strategy and high-end optimization tools at a fraction of that cost. You get the expertise of a dedicated team without the “learning curve” or the heavy salary commitment.
Why Professional Google Ads Management Matters
It’s easy to spend money on Google, but it’s hard to make money back. Professional management matters because Google Ads is an auction that changes every hour. We make data-driven decisions on your behalf to:
- Stop Irrelevant Clicks: Cutting out searches that don’t lead to sales.
- Smart Bidding: Adjusting bids to get the best position for the lowest price.
- Conversion Focus: Moving beyond “clicks” and focusing on actual business leads.
Google Ads Pricing for Small Businesses
Google Ads is one of the most affordable marketing solutions for small businesses because it offers complete budget control and measurable results. Unlike traditional advertising, you only pay when a potential customer actually clicks on your ad. This makes Google Ads pricing highly performance-driven and suitable for businesses with limited marketing budgets. At Rank Craft Digital, we specialize in stretching small ad budgets to generate maximum leads, helping local businesses compete effectively with larger brands.
Why Google Ads Pricing Varies for Every Business
Google Ads pricing is not fixed because every business has different goals, target audiences, competition levels, and campaign objectives. The budget required to generate leads or sales depends on the industry you operate in, the keywords you target, and the overall complexity of your advertising environment. Whether you are targeting a local audience or a broader market, your Google Ads cost is influenced by how competitive your niche is and how strategically your campaigns are managed. For this reason, Google Ads pricing is always customized to achieve the best possible return on investment.
Frequently Asked Questions About Google Ads Pricing
This section addresses common user queries about minimum budget, CPC, monthly costs, and management charges.
Get a Custom Google Ads Pricing Plan for Your Business
Every business has different goals and competition, which is why a fixed PPC plan often fails to deliver results. At Rankcraft Digital, we build customized Google Ads pricing plans tailored to your ad budget, target audience, and campaign objectives. Our expert Google Ads management ensures every rupee is invested in high-performing keywords to deliver measurable ROI and consistent growth. Whether you need more leads or eCommerce sales, we create a pricing strategy that fits your business perfectly.